Journal contributions and articles (2004)

Daily Newspaper for Fashion Business

"The Revitalization of the Apparel Industry" (a 19-part series)

Author: Masahiro Kishida

Publication date/issue/volume: May 8, June 5, July 10, August 14, September 11, October 9, November 13, December 11 (2003); January 8, February 12, March 11, April 8, May 13, June 10, August 12, September 9, November 11, December 9 (2004); January 13 (2005).

Part 1: What is Revitalization?

Part 2: Be Tenacious About Your Target Customers (1)

Part 3: Be Tenacious About Your Target Customers (2)

Part 4: Be Tenacious About Your Target Customers (3)

Part 5: The Revitalization of GAP in the US (1)

Part 6: The Revitalization of GAP in the US (2)

Part 7: The Revitalization of J. Crew in the US (1)

Part 8: The Revitalization of J. Crew in the US (2)

Part 9: The Logic Behind Revitalization (1)
Part 9: The Logic Behind Revitalization — January 8 (PDF, 534 KB)

Part 10: Relay-style Revitalization
Part 10: Relay-style Revitalization — February 12 (PDF, 493 KB)

Part 11: Revitalizaton Methodogy (1)
Part 11: Revitalization Methodology — March 11 (PDF, 455 KB)

Part 12: Revitalizaton Methodogy (2)
Part 12: Revitalization Methodology (2) — April 8 (PDF, 510 KB)

Part 13: Revitalizaton Methodogy (3)
Part 13: Revitalization Methodology (3) — May 13 (PDF, 434 KB)

Part 14: Revitalizaton Methodogy (4)
Part 14: Revitalization Methodology (4) — June 10 (PDF, 419 KB)

Part 15: Revitalizaton Methodogy (5)
Part 15: Revitalization Methodology (5) — August 12 (PDF, 451 KB)

Part 16: Coaching (1)
Part 16: Coaching (1) — September 9 (PDF, 20 KB)

Part 17: Coaching (2)
Part 17: Coaching (2) — November 11 (PDF, 11 KB)

Part 18: The Meaning Behind the Purchase of K-Mart and Sears
Part 18: The Meaning Behind the Purchase of K-Mart and Sears — December 9 (PDF, 14 KB)

Part 19: Is it Better to Meet or Exceed Expectations?

Think!

"Why It is Difficult to Understand Issues and Easy to Formulate Incorrect Hypotheses"

Author: Takashi Hirai

Publication date/issue/volume: Autumn 2004

Why It is Difficult to Understand Issues and Easy to Formulate Incorrect Hypotheses (PDF, 1026 KB)

Fashion Sales

"Requirements for Being Chosen by Customers: Strong Brand Power Can Be Built by Effectively Leveraging Customer Interface "

Interviewee: Masahiro Kishida

Publication date: April 2004, Special Jumbo Edition

Strong Brand Power Can Be Built by Leveraging Customer Interface Effectively "Requirements for Being Chosen by Customers: Strong Brand Power Can Be Built by Leveraging Customer Interface Effectively — Fashion Sales, April 2004, Special Jumbo Edition (PDF, 714 KB)

Business Guide for Corporate Revitalization Assistance

"Corporate Restructuring for Revitalization -- The Concept and Implementation Know-how"

Interviewee: Koichi Mizutome