Premium Business Strategy
Toyo Keizai.Inc.
Japan’s first-ever premium theory, penned by the author of the Gemba Power series of workplace goal achievement and problem solving writings. In the current day and age, when the concept of “premium” is often thrown about in reckless and excessive fashion, this work is rich in explanations ranging from the root definition of the concept to consumer trends, the reasons for being outdone by overseas companies, effective countermeasures and other examples and precedents.
