Automotive Newsletter "Navigator No.21"
The Key to Successful Development of the High-End Car Market in Newly Emerging Nations (PDF, 266 KB)
Author: Partner Satoshi Nagashima ／ Project Manager Shingo Ikeda
The passenger car markets in newly emerging nations are charting conspicuous expansion. Clearly, furthermore, the reason that most automaker, which not so long ago were posting red-ink results in the wake of serious market contraction, have seen their sales get back track of late is due to the support of the rapidpaced recoveries of the passenger car markets in these emerging economies. In the shadow of the expanding passenger car markets driving this recovery, meanwhile, can also be found intensifying battles being waged by “high-end” luxury-class car brands. In markets like China and India, for example, almost all major high-end brands have established local operations, with those market players eager to capture the business of steadily growing affluent classes. In this report, we focus on the emerging nations, primarily those in Asia, in an attempt to define the true state of automobile customers in these markets, and in doingso draw conclusions relevant to the process of building up business brands in these environments.
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