A Winning Strategy for the JPY350 Trillion Green Business Market
Toyokeizai
Author - Green Business Conpetence Center
Writer - Takashi Hirai / Koji Toyama
Since the Great East Japan Earthquake, not a day passes without the media raising the issue of "energy". Within Japan, a new energy strategy is being vigorously debated, but regrettably no clear direction has yet been established.
However, looking to the rest of the world, it is common knowledge that in Europe and the US green business efforts by both the public and private sector are taking place on a global scale, aiming at the creation of new industry.
This book offers a commentary on the current situation, forefront efforts and future trends of the green business market, estimated at JPY350 trillion.
Additionally, it proposes three different fighting styles for Japan on the world stage: "Made by Japan", "Global Orchestrator" and "Global Service Provider".
Made by Japan (Hone technological and development capabilities, offer superior Japanese technology to green business providers)
Global Orchestrator (Devise a new business model for green business, assemble a powerful global team centered around a Japanese company and provide optimal service)
Global Service Provider (Return to the concept of what constitutes a platform for green business, aim at building infrastructure for an expanded production of value while drawing on Japan's strengths)