Automotive Newsletter "Navigator No.22"
Japanese Parts Suppliers: The Road to Cultivating OEM Customers in China (PDF, 294 KB)Author: Project Manager Hitoshi Kaise
The Chinese automobile market is literally churning with energy and activity. The progress being made by China’s vehicle makers (local OEM = original equipment manufacturers), including those of Chinese origin, are stunning to say the least. On the other hand, Japanese owned parts suppliers either already having advanced to China or studying the potential for moving into that market continue to voice concerns about how best to go about drumming up business with the local OEMs in that nation. In this report, we examine the awareness of local OEMs regarding the current market issues, their views of Japanese parts makers and other areas, while pondering the horizon for approaches by parts suppliers from Japan in forging inroads andpartnerships with the local OEMs.-----------------------------------------------------------------------------------------------------
